A social campaign and the design of a skate to bring awareness and raise funds to help people affected by the war in the Ukraine giving visibility to some organizations that helped the cause.
Roller skating is more than a sport, it's an experience that brings people together to express themselves and embrace the act of rolling.
The best way for us to make a statement and support the people affected for this war it was through release the first-ever skate non-profit Chaya Deluxe NO WAR skate.
CHAYA donate 100% of sales to non-profit charity organizations directly involved with helping the people of Ukraine. They split the funds between these two charity organizations:
• Ukrainian Medical Association in Germany / Intended use: Medical aid for soldiers and civilians
• National Bank of Ukraine: Humanity Fonds / Intended use: Food, shelter, clothing.
• National Bank of Ukraine: Humanity Fonds / Intended use: Food, shelter, clothing.
CREDITS
Services: Brand Identity, Strategy, Art Direction, and Product Design
Art Direction & Brand Design: Johanna Pardo
Art Direction & Brand Design: Johanna Pardo
Art Direction, Branding, Product Design, Packing, photography, Illustration & Design concept by Johanna Pardo
